Different Ways of Product Education in Kitchen and Bath Industry

Different Ways of Product Education in the Kitchen and Bath Industry

Before the Internet, in-person education was the go-to way for kitchen and bath dealers, showrooms and designers to strengthen their business skills. This remains a valuable tool, but online courses and webinars have become increasingly available.

Blog Posts

There are a few different types of blog posts that kitchen and bath companies can create to help educate designers on the products they sell. These posts can include tips, guides, listicles and even thought leadership pieces. Using these posts allows you to provide the information in a digestible format for your audience, so they can absorb it at their own pace.

When you’re writing a blog post, it’s important to understand your audience’s search intent. If someone searches for “plumbing problems under a sink,” they may be looking for a tutorial, a diagram or an article — all of which can be covered in a blog post. However, if they’re looking for a product that can fix the problem, you need to target that as your keyword and write a specific product review.

Prior to the Internet, in-person classes were typically the main way that kitchen and bath dealers and design professionals furthered their education. Now, webinars and online courses have exploded, providing options for those who don’t have the time or budget to travel or attend in-person classes.

Social Media Posts

Kitchen and bath professionals and kitchen suppliers can keep up to date with industry news by reading articles and watching videos. Find out about kitchen and bath show events, product launches and more. Learn about new kitchen and bath showrooms, kitchen designers who are winning awards and more.

Whether you’re a designer, manufacturer or showroom, social media, when used smartly, has tremendous potential for your business. But you have to know how to use it and how to get the most out of it.

Brizo was an early adopter of social media, hosting one of the first design blogger events in 2009. The company’s large-scale foray into the space continued with the annual Fashion Week event and its subsequent BlogTour program.

Video Tutorials

In addition to written instructional material, a well-made video can help explain complicated concepts or provide a step-by-step guide. Video tutorials can be quite time-consuming to create but are a powerful way to engage an audience and get them on board with your message.

Unlike many other tutorial videos, this one does not have a voice-over and relies on the use of eye-catching clips, text and music to grab attention and keep it. To add to the usefulness of the video, strategic callouts that highlight tips and names of specific parts are used in a creative and effective manner.

If you want to learn how to make great tutorial videos, there are plenty of resources available to help you. Start by examining your training goals and audience and decide what kind of video is best for you, whether it’s a talking head video or something more interactive like a slideshow with screenshots and clips. Lastly, remember to incorporate audiovisual tools such as subtitles and transcripts to provide accessible educational materials.

Webinars

In years past, kitchen and bath dealers and designers could only gain industry knowledge in person. Today, there are a host of options for education. These include live full-day seminars, online educational courses and “virtual” classroom offerings, on-demand webinars, an expanded KBIS conference, manufacturer training classes and so much more.

For example, one popular webinar addresses ways to make the home more environmentally conscious. The session discusses products that can be used for this purpose, as well as other ways that homeowners can help the environment.

Another popular webinar covers how to use various types of computer-aided design software programs to improve project efficiencies and design solutions. The session also talks about incorporating a holistic approach to wellness in the home and highlights new influences and approaches in today’s product design process. It’s just one of the ways SEN members can learn more about the latest kitchen and bathroom trends, product introductions and other topics that help them grow their businesses.